Sonora is known for its tourism, agribusiness, fishing, livestock, mining and manufacturing in maquiladoras, including large automotive factories and, more recently, the aerospace industry.
Winters have lows in the 40s (4ºC) and highs in the 70s (21ºC); summer temps reach to 90s (32ºC) and higher.
The Hermosillo International Airport (HMO) receives direct flights from Phoenix and Los Angeles.
Five-star properties include the 221-room Fiesta Americana Hermosillo with a total meeting capacity for nearly 1,000 people; the modern 130-room Lucerna Hermosillo and 450 ft² (41 m²), and the 68-room Royal Palace Hotel with meeting space for up to 500 people.
Consider coinciding your event with the Año Nuevo Seri, which takes place in midsummer, though it can be replicated any time of year for groups. This festival celebrates the New Year of the Seri indigenous group, which starts with the harvest of the mesquite pods and includes music, food and arts and crafts.